#WeAreCroft
The word "Croft" is a Scottish term which means a small farm located next to the houses used for their living.
In 2021, Croft beverages was started with the mission of promoting a sustainable model for small farmers who depend on the small farms located next to their houses for their livelihood. Our unique model, first of its kind in the tea industry, helps to empower the small farmers to become processors on the supply side and to address the growing need for direct & traceable products on the consumer side.
We support, train & partner with the farmers to come together, form "Farmer Producer Company" and build a mini-factory to processing their own leaves. We then partner with tea brands to source the teas from these mini-factories with full assurance of quality and traceability.
Who we are?
People
Our team, our farmers, our customers and all key stakeholders and wellwishers, it is the people who we work with who form the central pillar of our organisation.
Technology & Innovation
Working in the small farm ecosystem has a myriad of challenges. We bring in latest innovations and technology to provide the best quality to our customers, despite all challenges, in a consistent way.
Process
Our systematic and hands on approach helps to set up the right environment for the smooth operations and continuous improvements.
Sustainability
We strongly believe in long term. Our every action, every step are taken towards long term sustainability of our farms, our farmers and our planet.
Our Journey
May
2021
Company founded with the mission of promoting a sustainable ecosystem for small farm and farmers
Apr
2022
Start of transformational journey with "Ootyfresh" - a mini factory owned and operated by just 3 farmers
Sep
2022
Agronomy & training initiatives for farmers towards improvement of quality
Feb
2024
Formation of "Earthly delight" - a farmer producer company owned by 19 farmers near Billicombai, Kotagiri
Apr
2024
Setting up of grading and packing unit for consolidation of teas from farmer owned mini-factories
Aug
2024
Commencement of mini-factory at Billicombai near Kotagiri - fully owned by the farmers in Earthly Delight FPC
Our people make us great
Our team is a mix of experienced professionals and young enthusiasts who are passionate about making a difference in the lives of small farmers.