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Empowering farmers,

one cup at a time.

Growing communities,

sip by sip.

Promoting India's first sustainable ecosystem for small tea farmers

Creating a 100% farmers-owned network of mini-tea factories

Bringing the latest innovations in tea to farming communities

Delivering traceability and transparency from the leaf to the cup

Inspiring the youth back to their roots

Sustainability in every step, every action

Cultivating long-term engagement with the world's leading tea brands

Farmers' Owned Factory

Croft is on the journey to revolutionize the "two century old" tea industry by creating a network of mini-factories fully owned & collectively operated by small farmers with a sustainable FPO based model.

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Earthly Delight

Earthly delight FPC is the first mini-factory in Nilgiris to be fully owned by a group of small farmers located near the serene valley of Kattabettu.

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Two Women Directors in BoD.

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Producers premium quality Orthodox black teas.

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Average land holding of 1.6 acres per farmer.

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Ootyfresh

Situated amongst the houses of Hubbathalai village near Coonoor, Ootyfresh is owned and run by just 3 farmers.

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Produces high quality panned Green teas.

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Full clean energy - no usage of firewoods.

Sprout to Sip Traceability

Traceability is necessary to ensure the quality and authenticity of the teas produced. With Croft's unique digital traceability, we are in control of the buying journey all the way from the farm to the cup. You can rest assured that the tea you are drinking is sourced in a responsible and sustainable way.

Farmers

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Farmer is the core of the ecosystem - usually it represents both the man and lady of the family

Farms

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Average land holding of each farmer is about 2 acres and is spread across 4-5 locations

FPC Factory

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Each Farmers' Factory (FPC) is a collection point of green leaves from about 75-100 farms belonging to 20-25 farmers

Croft

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Croft consolidates the teas produced from multiple farmers' factories and packs based on customer requirements

Customer

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Customer receives the teas with the right quality and full traceability from farm till their factory gate.

Consumer

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Consumer can enjoy his/her cup of tea with the full knowledge of its origin and journey.

Partner with us

We engage and partner with brands to take the teas made by farmers directly to the consumers. If you are a tea brand and is interested in making your teas more traceable and sustainable, join hands with us.

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Direct Sourcing

Get to choose the mini-factory you want to source from.

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Traceable Teas

Buy your teas with traceability from farm level till your doorstep.

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Sustainable Engagement

Partner with us to participate in the sustainability initiatives at the roots.